Jeneen Goh is the founder of social media marketing agency, 21 Stories. Having been in the digital marketing industry for more than 10 years, she has worked with multinational clients such as Chopard, Clarins, Fancl, Sk-II and more.

Jeneen has been happily married to Jonathan Leong since Boxing Day 2015. With almost three years of marriage, Jeneen has learnt that merging your financial achievements and woes is parts and parcel of the married life.

One the side, she enjoys updating her blog and Instagram @xoxojeneen with fashion, beauty and travel-related content.

What are the top two financial goals you have in 2018?

I would like to save more money and learn about investing.

Why do you want to achieve these goals?

I think that it is important to be more prudent with spending as well as taking charge of making sure that you are knowledgeable on how to manage finances. There’s only so much I can do reading up about investing.

How would you describe your relationship with money and financial management? Has this evolved?

When I was younger, I used to spend without a care in the world. I’m more careful with money now and I have learnt to set budgets for myself.

Have you received financial advice before? If yes, what did you think of it? If not, why not?

Yes, luckily, my husband works in finance.

How would you describe your current financial situation? Are you satisfied with it? If not, how would you describe your ideal financial situation?

No, I’m not satisfied with it. My ideal financial situation would be to have enough to retire comfortably.

How do you manage your monthly income?

I set budgets. My utmost concern is my house and utility fees. 

What are some of your most pressing financial concerns?

I would really like to start earning passive income.

Financial freedom means different things to different people. Personally, what does being financially free mean to you?

It means to earn enough passive income a month to support my current lifestyle needs.

As a newlywed, what are some joint financial goals you have set for the start of your marriage? (e.g. getting a house, savings etc.)

We already have a house, so we are looking to upgrade. We are also saving up for rainy days.  

Were there any financial concerns you faced during the planning of your wedding? If so, how did you overcome it?

We were careful not to spend beyond our budget set for the wedding.

What financial advice would you give to couples planning to get married?

Spend within your means. For your wedding, set a budget and stick to it – prioritise what’s most important to you and forgo others that are less crucial. If you’re planning to get a house, get one within your budget now and upgrade later. There are also creative ways to decorate your home without spending too much.  

As a couple, how do you share/split up your financial responsibilities? What are some challenges associated with this (as compared to being single)?

We split the financial responsibilities according to our earnings.

Do you plan on having a joint savings account? Why or why not?

Yes, we have one. It’s a commitment we make to each other that we are a team.

In your opinion, what are some financial adjustments you have had to make now as a wife compared to when you were single?

I think twice when I make a big purchase now and decide if this money can be put to better use that will benefit our future.

Share with us about your agency – How did you go about funding (Savings, loans) What are some of the lessons you have learnt so far?

I funded the agency with my personal savings. I’ve learnt that there are ups and downs in a business, you get good and bad months, so it’s important to set aside enough money to tide you over those bad months. Also, to prioritise spending – buy the needs first and then the wants when you earn more.

Through research and comparison, Rohith Murthy aims to help Jeneen not get intimidated with the complexity out there and put herself in a better position to make the right decisions.

Rohith Murthy is the Founder of, a website dedicated to helping Singaporeans make better choices in managing their finances.

Prior to SingSaver, Rohith was Head of Digital Banking at Citibank for Central and Eastern Europe. During his ten year tenure, Citibank was awarded Best Consumer and Corporate Internet Bank by Global Finance magazine in 2011 and 2012.

Originally from India, Rohith studied and settled down in Singapore where he married a Transylvanian and eventually had three kids of mixed origin.

He believes that money is a choice people make. “There may not be right answers what you do with it, but you can spend the money only once,” says Rohith.


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Founder @ The New Savvy
Anna Haotanto is the Advisor (former CEO) of The New Savvy. She is currently the COO of ABZD Capital and the CMO of Gourmet Food Holdings, an investment firm focusing on opportunities in the global F&B industry. She is part of the founding committee of the Singapore FinTech Association and heads the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni. Anna invests and sits on the board of a few startups. Anna is also part of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group executive committee. Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She hosts TV shows and events, namely for Channel NewsAsia’s “The Millennial Investor” and “Challenge Tomorrow”, a FinTech documentary. Anna was awarded “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for ASEAN Rice Bowl Startup Awards. She was also awarded the Women Empowerment Award by the Asian Business & Social Forum. Anna has been awarded LinkedIn Power Profiles for founders (2018, 2017), Tatler Gen T, The Peak’s Trailblazers under 40 and a nominee for the Women of The Future award by Aviva


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