The New Savvy is pleased to introduce the six women who will be participating in the first ever year-long series, Savvy Up Together.

The purpose of this series is to help participants make consistent financial progress through the year based on their respective financial goals. In doing so, they will also cultivate healthy and long-lasting financial habits as well as increase their knowledge and self-reliance when it comes to making financial decisions.

Hopefully, the journeys of these women will also inspire readers to start their own journey toward financial happiness by showing that it is never too late to start managing your finances.  Given the various spheres these women come from, their journeys will resonate with women from all walks of life.

Without further ado, here are the brave and inspirational women who have made a commitment to make a difference for themselves and other women:

  1. Yasmine Khater, Founding Partner & Strategy Lead, VSstory

Yasmine works to help visionary companies get more visibility as Strategy Lead at VSStory. She loves helping companies craft compelling stories to inspire both employees and customers.

Yasmine wants to learn how to start investing as well as build a strategy for her financial portfolio.

2. Doralin Kelly, Freelance UI/UX Designer, Design Ninja

Doralin is an experienced freelance web and mobile application designer who works with startups and global brands. She also teaches UX workshops and mentors at several incubators/accelerators. Doralin’s financial goals are simply to earn and save more. 

3. Samantha Goh, Director & Master’s Graduate, Sonder the Label & Hock Chuan Seng Pte Ltd

Samantha is a recent Master of Science (MSc) graduate who is now Director of Hock Chuan Seng Pte Ltd and co-owner of a Sonder The Label. She is skilled in management, coaching, social media marketing, and public speaking. Her other interests include travelling, fashion, and beauty.

Samantha’s first goal is to make my first investment (and returns). The second is to increase her e-Commerce website for women’s fashion, Sonder The Label‘s profit margin to 20%. 

4. Vera Mao, Marketing Executive, Kisses, Vera

Vera specializes in digital marketing, social media management, content development and PR. She also owns a fashion and travel website that has a significant readership. She covers fashion, beauty and travel and has collaborated with many big name brands.

This year, Vera wants to begin her investment portfolio – specifically at REITs, growth and momentum stocks.

5. Jeneen Goh, Founder, 21stories

Jeneen Goh is the founder of social media marketing agency, 21 Stories.

Having been in the digital marketing industry for over 10 years, she has worked with clients such as Chopard, Clarins, Fancl, Sk-II and more. On the side, she enjoys updating her blog and Instagram @xoxojeneen with fashion, beauty and travel-related content. She has been happily married to Jonathan Leong for two years.

Jeneen hopes to save up more and learn how to start investing to ensure that her financial security is settled even after retirement.

6. Faz Abdul Gaffa, Content Creator & New Mom, Delilah Creative

Faz is a recent mother of one who has many years of editorial experience; having written for travel, beauty and lifestyle publications all over the world. Faz also runs her own blog,

Since having little ‘Brownie’ in September, Faz has concentrated on caring for her son and currently works from home as a social media manager. Previously having lived in L.A., Australia and New Zealand, she chose to settle down in Singapore. 

With #SavvyUpTogether, Faz hopes to get out of her remaining student loans, specifically $5k in total. As well as start a savings account for 5-month old, Brownie.  

Stay tuned to get to know each woman better and to find out who their paired financial expert is!

We will be posting more articles that give updates on how the various participants are doing and the steps they are taking toward their goals. The #SavvyUpTogether women will also be tracking their own progress on their various social media platforms so be sure to follow them!

We are excited to start this journey and we hope that you are too!


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Founder @ The New Savvy
Anna Haotanto is the Advisor (former CEO) of The New Savvy. She is currently the COO of ABZD Capital and the CMO of Gourmet Food Holdings, an investment firm focusing on opportunities in the global F&B industry. She is part of the founding committee of the Singapore FinTech Association and heads the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni. Anna invests and sits on the board of a few startups. Anna is also part of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group executive committee. Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She hosts TV shows and events, namely for Channel NewsAsia’s “The Millennial Investor” and “Challenge Tomorrow”, a FinTech documentary. Anna was awarded “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for ASEAN Rice Bowl Startup Awards. She was also awarded the Women Empowerment Award by the Asian Business & Social Forum. Anna has been awarded LinkedIn Power Profiles for founders (2018, 2017), Tatler Gen T, The Peak’s Trailblazers under 40 and a nominee for the Women of The Future award by Aviva


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