The tech industry is known to be a male-dominated one, but that’s not to say that there aren’t many remarkable women that continuously inspire and are breaking the glass ceiling. We’ve all heard of Sheryl Sandberg, the COO of Facebook, and CEO of Yahoo! Marissa Mayer — but it’s time to look closer to home and celebrate the accomplishments of powerful women in Singapore Tech: 

Roshni Mahtani, Founder of online publishing house Tickled Media

“Really, I am just a girl who is trying to make a positive mark in this world.”

As CEO and founder of Tickled Media, Roshni Mahtani has launched not one, but three popular parenting portals: Asian parenting website:, family activity site:, and pregnancy information site:

Currently, the sites have a collective audience of more than 1.3 million; it’s not too much of a stretch to say that she’s revolutionized the digital conversation about Asian parenting. Additionally, in 2012, Tickled Media became the first Singaporean-operated company to be certified by WorldBlu as one of the World’s Most Democratic Workplaces.


Huang Shao Ning, Co-founder, deputy CEO of media and services company JobsCentral Group

Huang believes that for Singaporeans, “risk-taking is in our blood for certain! After all, our forefathers were immigrants — they had taken great risks to leave their home countries.”

If you’re a recent graduate or younger, you would probably have heard of scholarships and education platform Brightsparks. Even if that doesn’t sound familiar, the JobsCentral recruitment portal is pretty much a local household name – you must have stumbled across it at least once during online job searches.

Considering that Jobscentral connects over 3 million job-seekers with 20,000 employers each year, it’s undeniable that the portal that Huang Shao Ning and her co-founders painstakingly built has been a leader in developing Singapore’s online recruitment market. And true to their spirit of pioneering and innovation, when JobsCentral was sold to US company CareerBuilder in 2011, the acquisition amount was rumoured to have been the highest in the history of our local tech start-up scene.

Elicia Lee, Co-founder of digital media agency Zombits, organiser of GameStart 2014

Lee’s co-founder, Lim Yeong Chun, says that their main reason for starting up Zombit is “to be our own towkay lah!”

The New Savvy - SG Tech - Elicia

With a quirky 8-bit art style company logo and a unique system of customised price rating for clients, digital marketing startup Zombits stands out among larger conglomerates. But it’s Elicia Lee’s love of gaming that has made her a pioneer in the industry: she headed the team behind GameStart 2014, the first large-scale video game convention held in Singapore after TGX and Games Convention Asia ceased operations in this region years ago.

GameStart is said to have kickstarted Southeast’s Asia’s growing gaming industry. The convention drew more than 10,000 visitors from all over Asia, its success bucking Singapore’s unfortunate track record of poorly-organized gaming conventions. Hers is the kind of passion that holds nothing back – besides her heart and soul, she also invested her life savings into making GameStart happen.

Goh Yiping, Co-founder and CEO of online deals aggregator AllDealsAsia

The New Savvy - SG Tech - Yi Ping

If you love getting the best deals – and I’m sure we all do – you would have heard of All Deals Asia. Now the largest deal aggregator in Singapore and Southeast Asia, this ecommerce portal was founded by Goh Yiping, and was a rare success story in a regional industry both developing and highly competitive.

Her trailblazing doesn’t stop there – the one-stop smartphone app for deals in Southeast Asia that she launched a few years back was also considered the first of its kind. Hence why she is a leading woman in Singapore tech. 

Here’s some advice she would give to young aspiring entrepreneurs: “It’s not such a glamorous journey until you make it… Because this is really not the easiest way to riches.”

Lim Qing Ru, Co-founder of live chat text support service Zopim

“I became quite a bully. If I saw a boy on my favourite toy car at the playground, I’d tell him to get off! When you have to share, you learn to fight for what you want,” said Lim, talking about her frugal parents.

Since its launch, Zopim has been making waves globally – it’s an easy-to-use service for business owners to live chat with site visitors. And in a landmark deal celebrated as a boost to Singapore’s startup ecosystem, the platform was acquired by US software firm Zendesk for S$37 million last year.

The impressive buyout not only made Lim Qing Ru and her co-founders multi-millionaires at the age of 30, it also turned them into role models in our local tech industry. And she’s aiming to give back as well: Now that she’s Zendesk’s Asia-Pacific head for customer support, she also wants to invest in projects that can benefit society and people.

Gwendolyn Regina Tan, Co-founder of tech and entrepreneur blog SGEntrepreneurs

As an ambassador for Sandbox — a global entrepreneurial society for under-30s — she encourages: “Most importantly, continue building your dreams – I love reading about them.”

From a local tech blog that began as a hobby, Gwendolyn Regina Tan grew SGEntrepreneurs to an influential media firm for technology start-ups and entrepreneurs throughout Asia. In the early days of Singapore’s startup ecosystem, SGE was a pioneering force in getting local entrepreneurs noticed, connected, and funded. What with hosting dialogue sessions and hackathons for entrepreneurs, and working with big-name companies such as Google and LinkedIn, SGE has undoubtedly been a pillar in getting the local tech startup scene off the ground.

Jessica Tan, Managing Director of Microsoft Singapore

“Not everyone works the same way and some fumbling in the dark is necessary to figure out what works for you.”

You might know her better as a Member of Parliament for East Coast GRC, but Jessica Tan is also the woman driving Microsoft’s growth strategies in Singapore. Her passion for inclusivity in society is evident not only in her political role; in the tech scene, she has led Microsoft investments in DreamSpark for students, BizSpark for tech start-ups, and community training centres for seniors and the disabled.





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Founder @ The New Savvy
Anna Haotanto is the Advisor (former CEO) of The New Savvy. She is currently the COO of ABZD Capital and the CMO of Gourmet Food Holdings, an investment firm focusing on opportunities in the global F&B industry. She is part of the founding committee of the Singapore FinTech Association and heads the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni. Anna invests and sits on the board of a few startups. Anna is also part of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group executive committee. Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She hosts TV shows and events, namely for Channel NewsAsia’s “The Millennial Investor” and “Challenge Tomorrow”, a FinTech documentary. Anna was awarded “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for ASEAN Rice Bowl Startup Awards. She was also awarded the Women Empowerment Award by the Asian Business & Social Forum. Anna has been awarded LinkedIn Power Profiles for founders (2018, 2017), Tatler Gen T, The Peak’s Trailblazers under 40 and a nominee for the Women of The Future award by Aviva


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