Whether it’s bags, clothes or even makeup, society has this preconceived notion that the more expensive a product is, the better it must be. Luxury goods have taken a toll on our wallets and the way we live. The products that we put on our faces are no exception! Instead of falling prey to consumer capitalism, here are some makeup alternatives (also known as dupes) to high-end beauty products that you might want to consider buying next:


The New Savvy - Makeup - Primer The New Savvy - Makeup - Primer 2 The New Savvy - Makeup - Foundation
Benefit Pore Professional ($54) VS NYX Studio Perfect ($17.50)

NYX’s studio perfect has a balmy finish which is similar to POREfessional and provides a mattified finish for easy makeup application for all skin types.

Both products quickly minimise the appearance of pores and fine lines, making you look flawless! NYX’s wider range of primers, in clear, green and purple, for better colour correction.

With almost half the price tag gone, be sure to try the NYX primer, next time you do your face!


The New Savvy - Makeup - Foundation 2

 Estee Lauder Double Wear Foundation ($70.00) VS Maybelline™ Fit Me Matte + Poreless Foundation ($19.90)

Both foundations offer a sunscreen protection of SPF 10 and promise full-coverage. Estee Lauder’s heavy duty foundation is not ideal for an everyday use, especially considering its price tag.

So if you are looking at a foundation that offers maximum usage all day long, then maybe it’s Maybelline!


The New Savvy - Makeup - Concealer

NARS Radiant Creamy Concealer ($46) VS Maybelline Fit Me Concealer ($12.70)
One of the most famous dupes for the NARS Radiant Creamy Concealer, Fit Me’s oil-free formula makes dark circles, redness, and spots disappear in an instant!

Although Maybelline’s pigmentation is slightly lighter than NARS’. Both concealers are very breathable and easy to apply.

Beauty Blender:

The New Savvy - Makeup - Beauty Blender The New Savvy - Makeup - Beauty Blender 2 

Beauty Blender ($32) VS Real Techniques Miracle Complexion Sponge ($16)
Long are the days when makeup brushes were miracle workers. Instead of using numerous brushes to wear makeup, we have found a way to minimize the effort and maximize one sponge to create a full face.

The infamous Beauty Blender (which comes in Pink, Black and other colours) is the six-time Best of Beauty Award–winning tool. The egg-shaped sponge allows ease of blending foundation, concealer and bronzer. This makes sure that your makeup looks equal in all angles.

The Miracle Complexion Sponge also resembles the Beauty Blender shape. It has a flat side, which makes baking and contouring a breeze. However, it also has a pointed tip for squeezing into all the crevices of your face.


 The New Savvy - Makeup - Mascara 2 The New Savvy - Makeup - Mascara 


TOO FACED Better Than Sex ($35) VS L’Oreal Paris Lash Paradise ($14.90)

Although TOO FACED’s Better Than Sex is the talk of the town. Most beauty vloggers have been raging about the dupe, Paris Lash Paradise. Both are waterproof, easy-to-apply, and guarantees almost no smudging!

So if you have always wanted to try the TOO FACED mascara, but felt as if it was too pricey for you… you are better off going to a drugstore and purchasing the half-priced L’Oreal one!


The New Savvy - Makeup - Eyeliner

KAT VON D BEAUTY Tattoo Liner ($32) VS Innisfree Always new auto liner ($13.90)

KAT VON D’s Tattoo Liner is water and smudge-proof; the felt tip also ensures ease of application making it almost effortless to do the perfect cat eye wing. Although Innisfree’s shade is lighter than KAT VON D’s. It boasts other features such as:

  • Built-in sharpener
  • Multi-purposed pencil (can also be used as a highlighter, concealer, lip liner and blusher)
  • Contains Vitamin E

So although it may give off a softer look, the price is also softer on your wallet!


The New Savvy - Makeup - Brows The New Savvy - Makeup - Brows 2 

Benefit Gimme Brow ($42) VS Essence Make Me Brow ($4.50)
Essence Make Me Brow contains fibres that will volumize your brows and also fill in bald spots. This has been widely recognised as a product that is almost equivalent in quality and texture to some renowned brow products from high-end brands, but at a fraction of the price.

The price difference in the two products is astounding, especially since the results are almost 100% similar!


The New Savvy - Makeup - Highlighter The New Savvy - Makeup - Highlighter 2 

BECCA Shimmering Skin Perfector Pressed Highlighter ($58) VS Colourpop Super Shock Cheek Lunch Money ($10)
If you ask any girl out there, they would tell you that BECCA never fails in the Highlighter department. However, at its price, it shouldn’t. So whether you are a struggling student or just someone who likes to save, ColourPop’s Super Shock Cheek in the shade of Lunch Money resembles the soft light gold finish that BECCA highlighters can give off!

Shine bright like a diamond, without paying one’s worth!


The New Savvy - Makeup - Bronzer The New Savvy - Makeup - Bronzer 2 

Benefit Hoola Bronzer ($51) VS NYX Matte Bronzer ($18)
NYX’s Matte Bronzer in Medium is a highly-pigmented, yet a super blendable option that will get you that healthy, sun-kissed glow. Plus, if this shade doesn’t work for you, there are five variations to better match your skin tone.

Hoola on the other hand only offers one shade of bronzer, which may or may not match your skin tone. So instead of following the crowd, try the $18 bronzer that will make you look like a thousand bucks!

Setting powder:

The New Savvy - Makeup - Setting Powder 2

Laura Mercier Loose Setting Powder ($49.90) VS L.A. Girl HD PRO Setting Powder ($11.93)

Baking does not need to take a lot of money (just a lot of time) both when talking about face & food. Having the right setting powder will help ensure that your makeup stays intact no matter what activity you delve in. Especially if you are getting photographed (you don’t want your T-zone to be glimmering!)

Laura Mercier’s Loose Setting Powder has a soft-focus effect that blurs out any fine lines that the concealer might have missed. Similarly, L.A. Girl’s HD PRO Setting Powder is able to achieve the same effect at a much lower price.

Both products mattify the skin without making the face look too ‘cakey’.

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Founder @ The New Savvy
Anna Haotanto is the Advisor (former CEO) of The New Savvy. She is currently the COO of ABZD Capital and the CMO of Gourmet Food Holdings, an investment firm focusing on opportunities in the global F&B industry. She is part of the founding committee of the Singapore FinTech Association and heads the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni. Anna invests and sits on the board of a few startups. Anna is also part of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group executive committee. Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She hosts TV shows and events, namely for Channel NewsAsia’s “The Millennial Investor” and “Challenge Tomorrow”, a FinTech documentary. Anna was awarded “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for ASEAN Rice Bowl Startup Awards. She was also awarded the Women Empowerment Award by the Asian Business & Social Forum. Anna has been awarded LinkedIn Power Profiles for founders (2018, 2017), Tatler Gen T, The Peak’s Trailblazers under 40 and a nominee for the Women of The Future award by Aviva


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