Dyson moving headquarters to Singapore? By now, I’m sure everyone has heard of the brand Dyson. From pricey bladeless fans, fancy hairdryers, powerful vacuum cleaners to hand dryers in local shopping malls, you must have come across one of these before. (Even if just to test it out for a moment.) Some people think their products are too expensive while others swear upon them and refuse to use any other.

Well, either way, Dyson has certainly made a name for themselves worldwide. And soon, they will make a home in Singapore. Is this something that you are already aware of?

Dyson Moving Headquarters to Singapore

According to an article by Bloomberg, Dyson moving headquarters to Singapore. In the light of growing political and economic uncertainty such as Brexit in the UK and trade wars between China and the US, Singapore shines as a politically stable safe haven that is free from corruption. Furthermore, another article reports that Dyson has already incorporated his family office in Singapore and is hiring staff.

For those who aren’t sure what a family office is, this is the definition of it according to Investopedia:

“Family offices are private wealth management advisory firms that serve ultra-high-net-worth (UHNW) investors. They are different from traditional wealth management shops in that they offer a total outsourced solution to managing the financial and investment side of an affluent individual or family.”

Source: Bloomberg

In the article, it was reported that Monetary Authority Singapore’s (MAS) data revealed that the number of family offices set up in Singapore quadrupled between 2016 and 2018.

High standard of living, various international tax treaties and strict privacy rules were shared as qualities that made Singapore attractive.

Singapore is certainly a hot favourite for global brands. A KPMG survey illustrated Singapore is the preferred pick for MNCs to set up their regional office and cited tax loss relief as the main draw to Singapore. Singapore’s corporate tax is also relatively low compared to other countries and setting up a business is a fuss-free process.

But what does this mean in the larger scheme of things? So what if Dyson is moving to Singapore?

Let us first examine another news before we break it down a little bit.

Dyson’s Singapore Residential Properties add up to about $119 million

Dyson has snapped up Singapore’s priciest penthouse at Wallich Residence, an exclusive collection of 181 homes that make up the tallest luxury apartments in Singapore, for a cool $73.8 million. It is considered a super penthouse, which is defined like this:

Super penthouses, as defined by luxury brokerages, are penthouses which are 10,000 sq ft or larger – about 10 times an average four-room HDB flat. And are located in “supertall” buildings which are 1,000 to 1,900 ft in height, found in major global cities, tend to fetch more attention and set record prices due to spectacular views offered. (Source)

Source: ChhannelNewsAsia

His other property is a Good Class Bungalow, the pinnacle of landed properties, located on Cluny Road, which he reportedly purchased for $45 million.

Source: Guz Architects

Apart from the fact that Dyson is clearly rich beyond the comprehension of us average Singaporeans, what can be gathered from this?

Implications: Singapore as a Thriving Hub

#1 Singapore’s Position as the Centre of Asia

If you’re Singaporean or went through the Singaporean education system, you might remember being told that Singapore was a flourishing port due to her strategic position in Southeast Asia.

Or perhaps in the newer age, we’re fed stories of how our founding fathers have built Singapore up from the fishing village it was back then to the modern city it is today.

Singapore has become a success story in which other countries look upon in envy and many from neighbouring countries come to Singapore to pursue a better life.

Sometimes, as Singaporeans or long-time residents of Singapore, we get caught up in our daily lives. We only care about the rising cost of living in Singapore, where the latest bubble tea or restaurant is opening or how the latest news will affect us immediately.

Source: CNBC

Events like Dyson setting up base in Singapore and investing significant sums into business and property here can remind us of how attractive Singapore is to live, work and play.

At the time of writing, the global economy is facing threats and recession is a topic that is on most people’s minds now. Yet news like these reminds us that amidst uncertainty and chaos, Singapore stands out as being a safe haven for business and investment.

Having Dyson his base of operation and home in Singapore seems to be a vote of confidence in that direction.

#2 The Potential of Singapore’s Property Market

Singapore is now ranked number one for real estate investment prospects in terms of price increases in 2020, that is a 20 spot jump as compared to its 2017 ranking. This annual series of trends and forecast publications that reflect the views of leading real estate executives in three global regions—Americas, Europe, and Asia Pacific, is undertaken jointly by the Urban Land Institute and PricewaterhouseCoopers LLP, which released its report on 12 November 2019. Over the past few quarters, private property prices have rebounded in Singapore, signalling resilience in the residential market, while the office sector has largely absorbed the oversupply.

With regards to Dyson’s penthouse purchase, this was shared in a Channel News Asia article:

“From the onset, the buyer was always going to be a foreigner,” said Mr Leong Boon Hoe of List Sotheby’s International Realty, one of the agencies marketing the penthouse.

“It’s a place to be able to showcase your wealth.” (Source)

Singapore’s attributes, as outlined earlier, serves to attract the ultra-wealthy to Singapore. To protect their wealth, they often invest in prime properties in Singapore and these function as the trophy homes and also a store of wealth.

Singaporeans are no slouches either and with years of economic expansion and stable governance, Singapore is the 2nd wealthiest country in the world (Source).

Many Singaporeans are building a stake in the country’s future by investing in real estate. Singaporeans are well acquainted with the benefits of investing in real estate. They have experienced the boom in asset prices during the 80s, 90s and the early 21st century when the population and economy were growing and understand how to grow their wealth through real estate.

Image Credit: Stefano

Land is scarce in Singapore. Development and land use are planned carefully by the government and nothing is left to chance. Singapore’s population growth is stable and guided by the government, as the population grows, the demand for real estate will grow commensurately.

Thus, as the government is the largest landowner in Singapore, they have a deeply vested interest in keeping real estate values appreciating sustainably.

Moreover, the numerous cooling measures introduced since 2009 has been effective in creating a stable and sustainable real estate market, thus creating strong confidence in our market with local and foreign investors alike.

All these factors keep the property market thriving for both Singaporeans and foreigners alike.

#3 Confidence in Singapore’s Ability to Attract Foreign Talent

In the 21st Century, we will move deeper into the knowledge-based economy. As a nation, we are constantly pushing to stay ahead by being open and adopting the latest innovations like Artificial Intelligence, blockchain technology, Internet of Things, Biomedical sciences etc.

Singapore has many attractive qualities as a place to do business and to live. Our strong currency serves to keep foreign investment here attractive. Our government is free from corruption and the people generally trust the government.

Some Singaporeans might think Singapore is too small but to foreigners, this could be a delightful change from having to travel hours or a day to another state or another part of the country.

Image Credit: TripSavvy

Singapore has a very welcoming foreign talent policy, in addition to its acceptance of different ethnic groups in Singapore. Everywhere you go, there are food and signs of people from different countries and cultures.

Another big name who is now Singaporean is the founder of the Hadilao chains, Zhang Yong. All these in totality showcase how Singapore is great at attracting foreign talent.


All in all, Dyson moving to Singapore is pretty big news, in one way or another. I look forward to the contributions it can bring to Singapore’s economy and hope that it has cast Singapore in a positive light on the global stage.

I hope you gained from my insights and see you in my next blog post!

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