The New Savvy was founded with the mission of empowering 100 million women to achieve financial happiness. Our team consists of women, to each their own, dedicated to contributing what they can, to achieve our common goal.

From all across the globe, catch a glimpse of each and every member of the original #savvysquad in action. Here we have The New Savvy’s Brand Manager, Gloria Soh, sharing her values and beliefs for The New Savvy in Singapore.

The New Savvy: In the past, what were some common traits for women in your country? 

In the past, women are afraid to speak their mind because they feel the need to conform to social norms.

The New Savvy: Personally, do you think that they improved and have become more dedicated to achieving their goals (be it personal or professional)?

The New Savvy - Women - GloriaYes, women, today are confident not just in speaking up, but also presenting themselves. They are bold, courageous, and knows how to stand up for themselves whenever necessary.

The New Savvy: The New Savvy believes in empowering women to achieve financial happiness; Why do you think it is important for the women in your country to be financially savvy?

I feel that it is important for the women in my country to be financially savvy because we should always take control of our money, not let our money control us. Being the master of your own finance opens many doors for you and gives you choices. When you are in control of your own finance, you are capable of creating the life you desire.

The New Savvy: How do you think The New Savvy can empower the women in your country?

Reading is probably one of the best ways to be financially savvy. The New Savvy provides us with insights on managing our personal finance, money, and investment. It is easily accessible at the comfort of our own home, at our own time.

The New Savvy: What are you personally hoping to achieve for The New Savvy in your country?

I would like to increase the awareness of The New Savvy among my peers. It is a misconception that one needs a huge amount of money or finance background to start investing or managing their personal finances.

The New Savvy has influenced me in thinking that it is never too early or too late to start saving, investing or improving yourself. I hope that sharing The New Savvy with my peers will help them to start making smarter financial decisions.

The New Savvy: What are your personal financial goals?

Firstly, I would like to clear off all my debts and liabilities and achieve financial freedom. I do not want to be tied down to monthly instalments that I need to pay.

Secondly, I want to let my money work for me by generating a passive income every month through investments. I believe that this would provide me with the financial independence I want in my life because ultimately, I want to be able to do the kind of work that I really love.

The New Savvy: How do you think modern women can be more fulfilled in their lives?

I think that we should do something every day that will improve ourselves so that we can be better today than yesterday. We become the best person we are capable of being and I think that’s all that matters.

The New Savvy: Any advice for women looking to break gender stereotypes and advance their careers?

Have confidence and faith in what you do and never doubt your ability. You are more powerful than you think and you do not ever need to lower your standards for anyone or anything!

The New Savvy: What is a skill you think all women should learn and why?

Positive self-talk because our mind is the most powerful tool. It may seem like a simple thing to do but don’t you feel like it’s always easier to put yourself down than to hold yourself up? When we let our negative thoughts consume us, we may not even realise that we are putting most of our energy being afraid of failing instead of working toward success.

The New Savvy: What is the biggest challenge facing women today?

Women are still facing a lack of opportunity to take up leadership positions. From a research article by Harvard Business Review, despite women scoring better than men in a leadership competency test, top management consists of 64% men and 36% women.

The New Savvy: How do you improve your financial knowledge? What do you think we can do to improve financial awareness today?

Read up more on financial topics and talk to people to broaden our knowledge!

The New Savvy: What changes would you like to see more/ or implicated in your country?

I would love to see more women being involved in the financial movement because together we can make a positive impact!


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Founder @ The New Savvy
Anna Haotanto is the Advisor (former CEO) of The New Savvy. She is currently the COO of ABZD Capital and the CMO of Gourmet Food Holdings, an investment firm focusing on opportunities in the global F&B industry. She is part of the founding committee of the Singapore FinTech Association and heads the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni. Anna invests and sits on the board of a few startups. Anna is also part of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group executive committee. Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She hosts TV shows and events, namely for Channel NewsAsia’s “The Millennial Investor” and “Challenge Tomorrow”, a FinTech documentary. Anna was awarded “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for ASEAN Rice Bowl Startup Awards. She was also awarded the Women Empowerment Award by the Asian Business & Social Forum. Anna has been awarded LinkedIn Power Profiles for founders (2018, 2017), Tatler Gen T, The Peak’s Trailblazers under 40 and a nominee for the Women of The Future award by Aviva


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