The New Savvy was founded with the mission of empowering 100 million women to achieve financial happiness. Our team consists of women, to each their own, dedicated to contributing what they can, to achieve our common goal.

From all across the globe, catch a glimpse of each and every member of the original #savvysquad in action. Here we have The New Savvy’s Editor, Anika Nale, sharing her musings for The New Savvy in Singapore.

The New Savvy: In the past, what were some common traits for women in your country?

Like most countries, I think that women were typically filling in the ‘traditional’ role of homemakers. Taking care of the children and the household while the husband worked as the primary breadwinners.

Eventually, more and more women moved on and acquired office jobs such as secretaries or office clerks. However, there was still the notion that certain industries such as engineering and military had no place for women in the workforce.

The New Savvy: Personally, do you think that they improved and have become more dedicated to achieving their goals?

Definitely! I believe that more and more women are becoming proactive and changing their lives for the better. Be it to grow personally or professionally.

Albeit, we still got a long way to go, I truly feel that women are becoming more aware of the gender stratification in the workforce and even at home. We are more courageous to speak up and demand what we deserve! #girlpower

The New Savvy: The New Savvy believes in empowering women to achieve financial happiness; Why do you think it is important for the women in your country to be financially savvy?

Today, it is highly encouraged for women to join the workforce in all industry sectors. We receive the same academic qualifications as men and therefore, women have access as well as the capabilities to earn their own finances.

However, with this financial independence, comes a greater need for a bigger understanding of financial knowledge. Instead of living paycheck to paycheck, overspending on branded goods and quick getaways, it is important for women to invest our money for the future.

The New Savvy: How do you think The New Savvy can empower the women in your country?

Since Finance and Technology have always been a predominantly male-dominated industry. The New Savvy provides a safe space and one-stop avenue for women to learn about managing their finances better. Be it through our online articles, eLearning platform or even the personal finance app you can personally download.

Additionally, The New Savvy team does not just strive to empower women financially but also physically and mentally. Our social media platforms blast out daily inspiration and reminders. Our shop also features a wide array of exclusive designs that are meant to empower you to own your day 24/7, from tees, caps and even stickers!

The New Savvy is a community where women support women to make better life decisions. We offer different platforms that women, no matter the age, race, religion, or goal, can feel comfortable and confident with.

The New Savvy: What are you personally hoping to achieve for The New Savvy in your country?

As the primary writer for The New Savvy, my main goal is to make my articles accessible and easy to understand for women. A woman, hoping to learn more about money, can be easily scared by the heavy financial jargon in most forms of learning.

Therefore, I hope to be able to create content that will inspire and aid women to be more initiative with handling their own finances. An increased readership = more lives changed for the better.

The New Savvy: What are your personal financial goals?

Having worked with The New Savvy for almost a year now, it definitely helped me understand the importance of managing my own finances. Instead of relying on a monthly allowance from my parents, I earn my own money. From this income, I follow a personalised budget plan to ensure that I do not spend beyond my own means.

I hope to keep this habit as well as save enough money to finally start exploring low-risk investments atop my current endowment plan. Currently, I am still undecided on whether to invest in cryptocurrency or bond equities. However, I’d definitely want to do it before the year ends.

The New Savvy: How do you think modern women can be more fulfilled in their lives?

By not following anybody’s rules and living their lives each to their own. Yes, we’ve become more outspoken and susceptible to change. However, I feel as if we’ve yet to diminish each and every bias that was created long before we were born.

I think that in this day and age, we should never back down from questioning a social ‘norm’ just because it has been a human propensity for so long.

Don’t fear change, embrace it.

The New Savvy: Any advice for women looking to break gender stereotypes and advance their careers?

Keep going forward and never look back. You might be presented with a glass ceiling or expected to climb a broken ladder – but as long as you persevere with the utmost resolution, nothing and no one can stop you.

Whether it’s the people around you or even the voice inside your head saying ‘you can’t’. Your reply should always be ‘watch me’.

The New Savvy: What is a skill you think all women should learn and why?

Self-care. I’m not just talking about face masks and wine (which happens occasionally) but distinguishing what you need at the moment instead of pushing yourself all the time.

Yes, it is good to strive for better, but sacrificing your mental health should never be a solution. Forgive yourself for sometimes not being able to follow through plans. If you have not slept in 24 hours, take a quick nap instead of going out for your lunch with a friend. Prioritise your well-being, because self-care is not always luxury, but a means for survival.

The New Savvy: What is the biggest challenge facing women today?

Comparing themselves to others! This bad yet so common behaviour is like an old-age disease. It’s pitted women against each other since the dawn of time and has made millions of beautiful women feel less sure of themselves because someone out there is always going to be ‘better’.

The New Savvy - Women - Anika Nale Group

Women, all over the world, need to realise that we were created in our own image. Instead of falling prey to the hands of unrealistic standards that both the media and society have set for us. 

Once we accept our differences instead of dubbing them as ‘imperfections’ and we can stop thinking about wanting what others have or having what others lack. Not comparing ourselves will help us grow and flourish into independent individuals that help and support each other, especially in times of need.

The New Savvy: How do you improve your financial knowledge? What do you think we can do to improve financial awareness today?

Writing for The New Savvy is a learning opportunity on its own. Whether it is the research, meetings or the countless events to go to, it has broadened my knowledge on the integrated world of finance and technology.

To improve one’s financial awareness is to initiate the first step. By going online and reading up on the different financial management methods available, contacting a financial advisor or even just asking your friends where they invest their money in.

Opening yourself up to the possibilities of managing your finances more effectively will make you realise that there are many options to choose from. Most people think that it’s too early or already too late, but there is no better time to start than right now.

The New Savvy: What changes would you like to see more/ or implicated in your country?

Women supporting women to make better financial decisions! I hope that more women will raise awareness of the importance of being financially savvy and even be the first to influence her family and friends in taking that first initiative.


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Founder @ The New Savvy
Anna Haotanto is the Advisor (former CEO) of The New Savvy. She is currently the COO of ABZD Capital and the CMO of Gourmet Food Holdings, an investment firm focusing on opportunities in the global F&B industry. She is part of the founding committee of the Singapore FinTech Association and heads the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni. Anna invests and sits on the board of a few startups. Anna is also part of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group executive committee. Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She hosts TV shows and events, namely for Channel NewsAsia’s “The Millennial Investor” and “Challenge Tomorrow”, a FinTech documentary. Anna was awarded “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for ASEAN Rice Bowl Startup Awards. She was also awarded the Women Empowerment Award by the Asian Business & Social Forum. Anna has been awarded LinkedIn Power Profiles for founders (2018, 2017), Tatler Gen T, The Peak’s Trailblazers under 40 and a nominee for the Women of The Future award by Aviva


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