Previously working as a nurse, Nina Chua was exposed to the wonders of Modern Healthcare. However, when she became a mother, Nina decided to take matters into her own hands when it came to her children’s wellbeing. Ever since, she has been single-handedly managing Inara Organics, making fresh, organic balms for mothers and children worldwide.

The New Savvy: Can you name a person who has had a tremendous impact on you? Maybe someone who has been a mentor to you? Why and how did this person impact your life?

I believe that all experiences in my life & every single person I have crossed paths with have taught me one thing or another. But I believe one person who has made a tremendous impact on me would be my Father.

He has taught me so much about life & shown me that life is not about money, materials or status. It is about experiences, how you treat others regardless of race, religion or status & ‘who have you helped today?’

The New Savvy: Tell us more about your business. How did you get started in this business?

My name is Nina Chua & I am a mother of two beautiful young children aged 2 and 4 years old. It all started when my first born baby was 3 months old, she fell ill with Bronchitis & I wanted to nurse her back to health naturally. I used to be a nurse; which helped in keeping myself calm & prepared while I studied then experimented with what I could do to help my child.

I had all the essential oil knowledge at the tips of my fingers as I had already been guiding other mothers on the use of essential oils correctly on babies & during pregnancy.

All I needed was to formulate a base that would blend the essential oil recipes together for the easy application.

Inara Organics was then named after my first born “Hanan Inara” for if it wasn’t for her, Mama Nina wouldn’t have been inspired to brew balms.

Since then #inaraorganics have been a daily part of many families & it really touches our hearts to be able to help other Parents confidently nurse their children back to health naturally.

The New Savvy: What do you love about your job?

The thing I love most about my job is to put simply; while I am working & my two children are close by my side. Also being able to help so many babies & parents is very fulfilling.The New Savvy - Women - Nina - Inara

The New Savvy: What prompted you to take the leap into starting your own venture?

To be entirely honest; it was my customers. They had so much faith in the products & it became a necessity in their daily lives that they gave me the strength to keep moving forward into expansion.

The New Savvy: What was the best piece of advice you ever got? The worst?

The best piece of advice to ever come my way would be “To always stay grounded, humble & to always remind yourself of why you started Inara Organics” This piece of advice came from none other than my Father.

The worst was someone telling me “ You should not give Free products to the needy, you MUST give it to influencers “ I followed my heart & built Inara Organics from Real experiences, real mothers, real stories

The New Savvy: How to balance your children and business?

I would say, it was never easy at the start but it was reminding myself that I needed to take one step at a time. Staying grounded to me & always putting my children before my business. No amount of money could replace my child’s memories or emotions & that is very important to me.

So my business revolved around my duties as a Mother & Wife, eventually, I found my balance. Don’t try to do it all at once ( you are NOT superwoman & don’t pressure yourself to be one), discover yourself as a mother – find out what
works for you & work around it.

The New Savvy - Women - Nina ChuaThe New Savvy: What do you love most about being a mother?

EVERYTHING! It is the best role I have ever taken on. I love that my children have moulded me into the person I am today & I would have never known that I had a side that could be so caring & nurturing.

The New Savvy: Do you think that there are any transferable skills between being a mother and an entrepreneur?

Definitely would be Multitasking! Some days I would be breastfeeding both my young ones WHILE doing my work.

The New Savvy: Could you describe one of your typical work days?

I would get up early in the morning, bathe my two children (Aged 2 years old &
4 years old), have them eat their breakfast. Spend about 45 minutes reading storybooks to them because reading is very important to me. When we have some more free time; we would go for a cycle around our estate (All three of us!)

Then it’s back to work for me, I would brew the balms in the kitchen while my children keep me company. I have staff that will do my packing, labelling & sorting out for deliveries. We built a whole playground in our living room; so that really keeps the children occupied while I watch them from the kitchen & get my work done.

We would all have lunch together & have breaks in between to play with the children or read some more books together. Work is really flexible so I would end it when everyone’s just feeling a little overwhelmed & tired.

The New Savvy: If you could do things all over again, would you choose the same path for yourself? Why? What would you change?

I would definitely choose this path again! The amount of lives we have made a difference to is overwhelming. Every night; I go to sleep knowing that my products have helped someone or helped a baby feel better & my heart is full.

The New Savvy - Women - Nina - Inara Organics

The New Savvy: Can you share 3 habits that you make yourself successful?

  • Follow your heart
  • Never miss your meals, eat more greens& stay hydrated because you are not
    helping yourself if you are always unwell
  • Start your day early & try to get at least 8 hours of sleep

The New Savvy: What is your attitude and outlook towards personal finance? How has it changed over the years?

I feel like this is a matter most of us take for granted but it is very important to
have savings. Always put aside some money for a rainy day.

The New Savvy: What is a skill you think all women should learn and why?

This is a tricky question & one that I think I am still trying to find an answer to!

The New Savvy: Which women do you most admire in life?

Both my grandmothers & my mother! They are kind, strong-willed, generous & they always gave even if they did not have much for themselves. Their actions taught me so much when it came to being compassionate.

The New Savvy: Give us a parting quote!

Always stay grounded, stay connected to your heart, your soul & ALWAYS remind yourself WHY you started your business in the first place! x

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Founder @ The New Savvy
Anna Haotanto is the Advisor (former CEO) of The New Savvy. She is currently the COO of ABZD Capital and the CMO of Gourmet Food Holdings, an investment firm focusing on opportunities in the global F&B industry. She is part of the founding committee of the Singapore FinTech Association and heads the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni. Anna invests and sits on the board of a few startups. Anna is also part of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group executive committee. Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She hosts TV shows and events, namely for Channel NewsAsia’s “The Millennial Investor” and “Challenge Tomorrow”, a FinTech documentary. Anna was awarded “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for ASEAN Rice Bowl Startup Awards. She was also awarded the Women Empowerment Award by the Asian Business & Social Forum. Anna has been awarded LinkedIn Power Profiles for founders (2018, 2017), Tatler Gen T, The Peak’s Trailblazers under 40 and a nominee for the Women of The Future award by Aviva


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