The stories of successful entrepreneurs are told around the world; they are the stuff of legends. Everyone knows how Steve Jobs made his mark at Apple, or how Bill Gates founded Microsoft. Yes, we know the many ways people have succeeded, but I believe you learn more from failure than you do success. With that in mind, here are five startup mistakes every entrepreneur needs to learn and avoid.

Startup Mistake 1. Don’t Bite Off  More Than You Can Chew

Many entrepreneurs start off with a grand vision in mind, their product or service will change their industry; they’re ready for it, plans were drawn, things were done, and we’re ready to take on the world. There’s nothing wrong with being ambitious; it is after all part of the entrepreneurship DNA. But so many entrepreneurs get obsessed with doing so many things at once that they soon reach a point where they’re effectively achieving nothing.

No one can be everything to everyone, so why would a business be any different? When it comes to business, always remember, it is better to do one thing well than many things poorly.

Trying to capture an entire market, or providing a brand new service can, in fact, be quite detrimental for your venture. Your customers suffer a general loss of quality across the board or costs increase exponentially. As a startup, resources are scarce, casting a wide net means making that net thinner.

For most startups, it means running an increasing risk that the net will break. It is, therefore, more prudent strategically to prioritise certain aspects of your business that will prove more efficiently down the line.

Many successful businesses start out with a niche and then secure with their niche in place, move out and expand. Facebook wasn’t available to the general public on day one but started at Harvard and expanded slowly. Rome wasn’t built in a day, and your business won’t be either.

Startup Mistake 2. Opening Your Doors Doesn’t Bring Customers In

With the rise of the Internet and e-commerce in general, it seems that everyone’s starting an online shop these days. The assumption of many online business owners is simple; we’ll sell awesome products and provide a great platform, and the customers will just stream in. Most marketing plans for online businesses these days amount to some shares on Facebook and a few tweets here and there. Internet marketing is far more sophisticated than that, just because the internet made it easier to sell things to people doesn’t mean it doesn’t have its disadvantages as well.

Most e-commerce websites, apps, and online platforms simply get lost in the incredible sea of content. Googling anything instantly brings up a string of results, relevant or otherwise and if you don’t make it a priority for you and your business to stand out, you’re going to be drowned amidst a sea of other websites.

Marketing is and should always be number one on the entrepreneur’s priorities – it doesn’t matter if you have a great platform or the best products if no one knows about it. At the end of the day all businesses come down to money, which won’t come in without sales, so it strikes me as incredibly strange that most people don’t even think about this until the very end. Going viral is tough, so don’t count on it.

Startup Mistake 3. Controlling Everything May Give You Nothing

Most entrepreneurs have a vision of how they want things to be, they know how things should be done and can quickly get obsessed with the minutiae of their businesses. While there’s nothing wrong with wanting everything to be perfect, the role of an entrepreneur is the role of a founder, or, to put it differently, chief visionary officer.

Entrepreneurs must learn to train subordinates and delegate; your job is to put your vision out as clearly and concisely as possible then get everyone in your team to work towards it. Even if you don’t have a large team, entrepreneurs must remember that every minute they spend running their business is a minute less spent of growing it, and in the early stages, once your business is running, it is much more important to grow your business.

Startup Mistake 4. No One Knows Everything

Starting your company for many people means being your own boss. Being the boss is nice, you get to make your choices, and you do what you want. That’s a fun enough process when it comes to the things that we know, but from time to time you’ll encounter things you have never experienced before. It’s a part of life and business; new things pop up every day.

The job of an entrepreneur is to deal with it, most entrepreneurs take that to mean they should make uninformed decisions based on their gut feel, but that simply isn’t true. Just because you have to make a decision on an issue you know nothing about doesn’t exonerate you from your duty to find out more before making that decision. Don’t rush towards uncertainty, know your destiny.

From time to time we’ll have difficulty understanding a situation, and this is where your network comes into play. Can’t understand a situation no matter how many times you run through it on paper? Find someone you know and trust and talk it out.

Know these Startup Terms or read more articles on entrepreneurship.

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Founder @ The New Savvy
Anna Haotanto is the Advisor (former CEO) of The New Savvy. She is currently the COO of ABZD Capital and the CMO of Gourmet Food Holdings, an investment firm focusing on opportunities in the global F&B industry. She is part of the founding committee of the Singapore FinTech Association and heads the Women In FinTech and Partnership Committee. Anna is the President of the Singapore Management University Women Alumni. Anna invests and sits on the board of a few startups. Anna is also part of the Singapore Chinese Chamber of Commerce & Industry Career Women’s Group executive committee. Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She hosts TV shows and events, namely for Channel NewsAsia’s “The Millennial Investor” and “Challenge Tomorrow”, a FinTech documentary. Anna was awarded “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She was also awarded Founder of the Year for ASEAN Rice Bowl Startup Awards. She was also awarded the Women Empowerment Award by the Asian Business & Social Forum. Anna has been awarded LinkedIn Power Profiles for founders (2018, 2017), Tatler Gen T, The Peak’s Trailblazers under 40 and a nominee for the Women of The Future award by Aviva



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