Times are changing, and in an increasingly digital society, businesses would be left behind if they refused to get with the times. These days, kids who are as young as 6 know how to use technology as well as, if not better, than some of those who resist the increasing impact that it undoubtedly has on our society. So what better way to reach as many people as possible with your business than utilizing that technology that’s undeniably affecting us! So without further delay, here are our five picks for digital solutions that every business needs.
1. Video Conferencing Software
The demand for Video Conferencing during COVID increased so dramatically that it became a staple of any viable business that needed to communicate regularly. So even if you are working remotely from a co-working space, a video conferencing call allows many people around many locations around the globe to join the call (provided they have a decent internet connection) so that now issues like distance, sickness, or any other inconveniences are done away with. Free versions such as Join.Me may max out at around 10 people, so considering alternative paid apps or websites is a must for businesses seeking larger ventures/calls.
2. Website Builder
Having a website for your business has evolved from this idea that only large businesses and corporations may have one, to the knowledge that it is a necessity for any business to succeed. Online shopping has increased immensely as well, look no further than Jeff Bezos and the fortune he has amassed after creating amazon, which has made him the richest man in the world since 2017. Whether it’s for online shopping or simply to see if your store has what they require in stock, everyone likes the convenience of simply searching up a website to answer questions(especially when staff are often preoccupied). Building a website is quite simple with the website builders that are available now, such as Wix or Squarespace, and you can use the free versions of those sites to get a taste of what they can do, then you can further upgrade if you are looking for more space or other options.
3. Website Performance Monitoring
After you build a website, it’s a good idea to see how that website is performing, i.e if people are simply breezing through (bouncing), or if they’re spending more time on certain pages, and which of those pages they’re spending the most time on. This feedback helps you figure out what you may be doing right, and what you may be doing wrong. Chartbeat and Google Analytics are good tools to use for this function.
4. Customer Relationship Management
The one answer that people from a previous generation will give you when speaking against the newly digitized world of marketing is “Nothing replaces one on one customer service”. And they are right! So what better way to make sure you maintain that customer service relationship you have built than with a Customer Relationship Management Tool! These CRM tools will do things like monitor and track the aspects of the relationship you build with specific customers or even remind you about following up with your more loyal customers.
5. Social Media Management
Creating a website is great and convenient for the customers, but until the customers know about it, it’s just a lonely page in the massive world of the internet. The best way to access practically everyone is through the major social networking sites (Facebook, Instagram, Twitter, maybe even Snapchat). You can share things that are exclusive to your site on most of these pages, grow a following through specifically targeted ads to reach people outside your current following, and have some of your friends/close customers do the advertising work for you and share your page! Now in combination to having a social media presence(the more consistent the better), you can use other tools to manage interactions with all of these outlets(such as Hootsuite) so you don’t have to individually check each website, and so that you can more closely monitor interactions and analytics with specific pages.
These 4 solutions didn’t make our list of the 5 key digital solutions every business needs, but they are worth considering:
1. Analytics SEO
SEO is extremely important in bringing online visitors to your site, both desktop and mobile visitors. It goes hand in hand with good user experience in boosting conversion rates. You, therefore, need to analyze all your digital face points, most notably your website, email campaign, online reputation, and social media using SEO analytical tools.
2. Digital app
You probably already know that the future of online marketing is mobile, and that is why you have most likely optimized your website for mobile. But that is not enough to bring in mobile traffic to your business. A strong social media presence is also not sufﬁcient to reach out to and stay in touch with customers. What you need to get existing clients hooked, build a customer base, and drive sales is a business mobile application. An app can serve as an appointment booking platform, a platform where customers give real-time feedback, or an extension of your website and/or social media pages.
3. Project management solutions
All businesses, big or small, need fluidity in order to save on overhead costs and get stuff done and projects out the door in good time. But let’s face it: It is hard to get organized or track the progress of a project when there are stacks of paper on your desk. That is where project management software comes into play. Good project management software will help you create project schedules, share project files, share project task lists, and basically manage projects without necessarily being on site.
4. Customer relationship management (CRM)
Every relationship you build with a new lead has its unique expectations and preferences, and chances of ruining it are high if those expectations aren’t met. You have to remember when you first reached out to a client, the promises you made to them, how often the client does business with you, what their initial preferences were, and how they have changed over time, and what you need to do to keep them loyal. But it is nearly impossible to keep track of your customers’ needs and relationships off the fly. That is why you need a customer relationship management (or CRM) tool such as HubSpot. A CRM helps you stay top-of-mind with customers at all times.
The digital world is constantly evolving (evident by the fact that many people don’t even know what myspace is anymore), so staying on top of what is current is a must. I hope these digital tools help further grow your business!Recommend0 recommendationsPublished in