Asia's leading financial, investments and career platform for women.
Let's make smarter financial decisions together.



The New Savvy advocates greater awareness and healthier financial habits to women. We aim to provide smart, modern and independent women meaningful conversations that are relevant, practical and interesting.

Women have different needs from men and can benefit from unique financial advice. 41% of women are intimidated by finance and do not invest. Information available can be complex, technical and often, exasperating. We simplify the process to save you time and efforts, by providing dedicated financial insights that are fast, fun and easy to understand.

Grow your personal and professional knowledge together with us now! First, join our mailing list to receive quality advice specially delivered to your mailbox.

"All women need to own their financial freedom to build a bright and a successful future, The New Savvy understood that and is providing the perfect platform to help them achieve that."

Mouna Aouri, Founder & Chief Momentum Officer, Woomentum

“The New Savvy is instrumental in changing my money habits. It made me assess my financial situation and start learning how to manage my money. It’s my little black book for finance. ”
 Nadia, 38, Finance Manager
“The New Savvy is a thoroughly impressive platform with the best content I have seen to-date. The articles are interesting and very informative.”
Anisha, 32, Entrepreneur
“I used to dislike finance and I never looked at my spending habits and used to spend all my money shopping. The New Savvy stirred my interest in money management. Now, I am motivated to save and learn more. A huge fan of The New Savvy!”
Janet, 35, Marketing Director
“I’m an avid reader of personal finance and love your website. I bought my first stock last week after reading your article. The New Savvy has been transformational in the way I see finance!”
Qian Ning, mid-20s, Human Resource Executive



Accessible & affordable financial education for every female.


Change lives by helping people achieve their financial goals. Empower people to live the lives they desire & provide for their loved ones.


Produce high-quality, unbiased educational content. Have the heart & commitment to serve. Build on principles and integrity.


Anna Vanessa Haotanto


“Excellence is the gradual result of always striving to do better.”


Anna Haotanto is the CEO of The New Savvy. Anna is the President of the Singapore Management University Women Alumni. She is part of the founding committee of the Singapore FinTech Association and heads the Women In FinTech and Partnership committee.

She is passionate about finance, education, women empowerment and children’s issues.

Anna’s story is featured on Millionaire Minds on Channel NewsAsia. She is the host for Channel NewsAsia for Challenge Tomorrow, a FinTech documentary.

Anna was awarded “Her Times Youth Award” at the Rising50 Women Empowerment Gala, organised by the Indonesian Embassy of Singapore. The award was presented by His Excellency Ngurah Swajaya. She is part of LinkedIn Power Profiles 2017 for founders. She was nominated and selected for FORTUNE Most Powerful Women conference in 2017, 2016 (Asia) and 2015 (San Francisco, Next Gen).

Anna has been featured on CNBCChannel NewsAsiaForbesThe Straits Times, Reuters Mone.y, Business InsiderThe Peak Magazine, INC, The New Paper, The Edge Singapore & Malaysia, Oxford Said Business School, AsiaOneSingapore Computer SocietyVulcan Post, e27eFinancialCareers, Singapore Women’s Weekly, 8Days, Asian Entrepreneur and Singapore Management University. She headlines the infocommercial for Lifetime Asia: What does a boss look like? with over 1.7 Million views.

She was the keynote speaker for ASEAN-China Young Entrepreneur forum. 

Anna raised a six-figure funding for The New Savvy within 1.5 years of operation. Previously, she has 10 years of experience in the financial sector. She was a Director at Tera Capital – a private investment firm with investments in China, Singapore and the United States. Her previous work experience includes positions at Citigroup, United Overseas Bank, a regional role in Business Monitor and a boutique private equity firm based in Shanghai.

Anna is proficient in managing assets and providing advice to high net worth clients. Among the numerous awards Anna had received, she was the Top Offshore Senior Client Advisor for 2 years running, within just 3 years of entering the industry.

She graduated from Singapore Management University (Finance and Quantitative Finance).

Anna provides wealth management consultancy for selected clients and conducts workshops on personal finance. She regularly teaches and mentors children and adults on financial prudence and investments, facilitating their ability to be better informed when making financial decisions. Anna gives talks for organisations and is involved in various charities supporting women and children causes.

Anna seeks meaning in focusing her entrepreneurial career on financial literacy as she firmly believes that continuous learning empowers people.

Read her Editor’s Note to find out more about her vision.

Carolyn Davis, Chief Operating Officer, The New Savvy


“Excellence is the gradual result of always striving to do better.”


Carolyn is the Chief Operating Officer of The New Savvy. She has 37 years of experience ranging from corporates, small to medium enterprises and start-ups. A consummate professional, Carolyn was critical in growing the company by 3500%, increasing the revenue from US$10 million to US$350 million in 12 years.

Carolyn has an extensive history of company and people management. She is adept in finance matters, office administration, and production solutions. She is knowledgeable in handling overseas and local management, operations, finance, and trade facilities of the company.

Carolyn is experienced at running large scale events. She was vital to the success of “The Future is Female” conference with over 250 participants. She also handles partnerships and special projects. She is skilled in IT system and tech knowledge.
Carolyn was awarded an advanced certification in Letter Of Credit.  Carolyn has also a certification in SEO & SEM: Fundamentals to Internet Marketing.

She graduated from Marymount Convent School and was on the Alumni association until 2011.
Carolyn is an active volunteer for several charities and is looking to contribute to meaningful projects. In her free time, Carolyn enjoys cooking and feeding people as she believes that food is the source of joy!

Ming Shen Cheo, BossMing


“Excellence is the gradual result of always striving to do better.”


Mr Cheo, or Ming as he likes to be known, has more than a decade of experience as an Entrepreneur, and in 2006, co-founded the Netccentric Group and its well-known subsidiary Nuffnang.

The Netccentric Group, Nuffnang and its other companies pioneered the concept of advertising on blogs and social media influencer’s pages, thus opening up a new marketing channel for brands and companies, and income opportunities for bloggers and social media influencers.

In 2015, he successfully led the Netccentric Group through an Initial Public Offering on the Australia Stock Exchange (ASX), raising 12.5 million AUD, on a market capitalisation of 50 million AUD.

He has since stepped down as CEO of the company and is pursuing new ventures, alongside mentoring and advisory work with startups and companies.




1. Ambitious goal-getters constantly seeking excellence

2. Resourceful and resilient self-starters

3. Innovative Brand Builder & Digital Natives

4. Team Player

5. Strong interest in personal finance, investments & career

6. Love life